The Board of Control for Cricket in India (BCCI) on Wednesday announced that Delhi-based Indian e-commerce payment system and digital wallet company, Paytm which is owned by One 97 Communications Pvt. Ltd. has acquired the major rights for BCCI International and Domestic matches. This sponsorship deal makes Paytm the title sponsor for all the International and Domestic matches that are going to be played in India.
The Board of Control for Cricket in India (BBCI) on Wednesday announced the deal with Paytm, which had won the rights for the same back in 2015 for a four-year period. This new deal gives Paytm the rights again to associate their title for the 2019-23 home season.
“The winning bid was at a price of ₹326.80 crores to be paid for the 2019-23 home season. The winning bid was ₹3.80 crores which are at 58% incremental value in comparison to the previous per match value of ₹2.4 crores,” BCCI said in a statement.
Paytm is glad to still be associated with BCCI
Rahul Johri, CEO, BCCI said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket,”
Vijay Shekhar Sharma, Founder & CEO, Paytm said, “We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”
Team India will be hosting South Africa in September-October to start the home season for 2019-20. Just like Paytm, another Indian company bagged a huge deal with the BCCI. Last month, Bengaluru based educational technology and online tutoring firm BYJU’s bagged the sponsorship rights for the Indian cricket team, who will be replacing Oppo mobiles in the middle middle of the contract. This means that the Indian cricket team will don the jersey with a new sponsor from the coming home season, starting with South Africa in September 2019. Oppo will be seen on the Indian team jersey until the end of the West Indies tour.
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